SOCIAL MEDIA ISN'T A PASSING FAD
Social media marketing is not only powerful, it’s also extremely effective. In fact, 92% of marketers have indicated that their social media efforts have generated more exposure for their business. Furthermore, 94% of marketers are already using Facebook to grow their business, and there’s no sign of it slowing down any time soon.
INCREASE YOUR SALES
Facebook helps you increase sales and find new customers. With Facebook ads, you can easily find new, targeted customers and drive them to like your page, engage with your posts or click through to your website. According to a recent Facebook advertising study, 70% had a 3X or greater return on ad spend while 49% had a 5X or greater return. Furthermore, Facebook accounts for 60% of all social referrals to e-commerce sites, making it a great place to showcase your products.
MOST POPULAR MEDIUM
Facebook is the most popular social networking site among both users and marketers. There are 1.32 billion monthly active Facebook users, and on average, users are connected to 80 different pages, groups and events. Furthermore, 47% of users believe that Facebook is the quickest social media channel for solving customer service issues. It’s no wonder 54% of marketers say Facebook is their most important marketing platform above all others.
BIG BRAND BOOSTER
Having a Facebook company page is invaluable for branding and allows you to engage with current and prospective customers. According to a recent study, when people want to find out more about a local business, 62% say they check Facebook more than any other social channel. In addition to adding value to your overall brand, your page can also help boost your visibility in search results, allowing more people to find and connect with you.
Facebook users are everywhere. In fact, approximately 81.7% of Facebook users are outside of the U.S. and Canada. Furthermore, there are 1.07 billion mobile monthly active users to date. Facebook’s platform and policies are constantly being updated to become more user– and business-friendly, so connecting with potential customers wherever and whenever has never been easier.